Over the course of the spring 2019 Semester, I was fortunate to work on a team on a client project for a company called devscale. Devscale is a software development agency/startup located in Chicago Illinois and while their work was amazing, they needed help finding ways to get more leads.
To help devscale get more leads I worked on a team with eight other talented individuals in order to help rebrand devscale and to create a marketing campaign.
To best serve our client our team split into two sub-teams, a branding team and a marketing team. I was one of four people on the branding team and my specific focus for the semester was on the rebrand, which includes contributing to the 127 logo iterations, designing most of the non-apparel mockups, building the artifact book (see above) and acting as the primary organizer for the team.